In today’s digital landscape, where AI-powered tools for web design and graphic creation are readily available, New Perspective Design is capitalizing on a key gap in the market—human expertise. While artificial intelligence (AI) has democratized access to design, it lacks the subtlety and nuance that only trained professionals can bring to a project. At New Perspective Design, we don’t see AI as a threat but as a tool to enhance what creative experts are capable of.
“We’re not anti-AI,” says Juan Preuyt, founder of New Perspective Design. “AI can be a powerful assistant, but without expertise, it can only take you so far. Our role is to elevate those AI-generated results by applying our understanding of design principles, user experience, and client needs.”
The surge in DIY tools has enabled many to achieve quick designs. However, what AI often misses is the nuance—those small but significant details that make a website truly user-friendly or a brand identity resonate deeply with its target audience. While some businesses may adopt AI-generated designs with no further refinement, companies that value a higher level of craftsmanship turn to design firms like New Perspective Design.
We recently explored this topic in our article comparing AI-designed websites to those crafted by human designers. The findings were clear: AI tools can create a basic structure, but it’s the expert eye of a designer that refines and elevates the final product.
At New Perspective Design, AI isn’t the enemy—it’s an enhancement. It empowers our team to push the boundaries of what’s possible in web design, graphic design, and digital marketing, delivering results that AI alone cannot achieve.
For more insights, you can explore our work and read about our approach in detail through the following links: